When the GSMA announced in 2019 that the world’s biggest connectivity event ‘Mobile World Congress’ was to be rebranded simply ‘MWC’, it marked more than just a name change. It was a strategic shift, reflecting just how rapidly and significantly the global connectivity landscape was expanding – moving beyond mobile networks to encompass the technologies and services defining the digital age, from cloud to AI and satellite, fintech to green tech, and much, much more.
Since then, MWC has become synonymous with global innovation. Whether in Barcelona, Shanghai, Kigali, or Las Vegas, MWC brings together the policymakers, investors, technologists, and industry leaders defining what comes next for connected societies.
Now, for the first time, MWC is coming to the Middle East and North Africa. And MWC25 Doha won’t just continue the legacy of the MWC brand – it will redefine what it means in a region that’s fast becoming a global epicentre for digital progress.
Destination Doha: The region’s new home for global connectivity
Taking place on 25–26 November 2025 at the Doha Exhibition and Convention Center (DECC) – and hosted in partnership with the Ministry of Communications and Information Technology (MCIT) – MWC25 Doha will unite leaders of nations, business, and technology, all under one roof in the Middle East’s most ambitious and future-facing city.
Confirmed speakers include leading voices from global tech giants like Agility Robotics, Cohere, e&, Ooredoo, Starlink, stc, and VEON – alongside a growing list of sponsors and exhibitors such as Boston Consulting Group, Cisco, Google, HP, Istanbul Chamber of Commerce, KT, Mannai, Nokia, PWC, Qatar University, Strategy&, Turkcell, VEON, Verify, and ZTE.
While mobile remains a focus, MWC25 Doha is designed to reach well beyond telecoms through three key themes - AI Nexus, Intelligent Economies and Connected Industries - spotlighting how connectivity is transforming finance, health, mobility, education, logistics, and urban infrastructure across the region and beyond. It’s an opportunity to join tech pioneers, leading industry voices, and iconic brands to discover how MENA’s hyper-connected, hyper-automated future is progressing.
With state-of-the-art digital infrastructure, world-class hospitality, and next-level luxury, Doha offers the perfect setting to host a globally significant event of this scale and impact.
Big ideas, real tech: Reflecting the true drivers of transformation
Much like counterparts in Barcelona, Kigali, Las Vegas, and Shanghai, MWC25 Doha will explore the key themes that are shaping the priorities of governments and global enterprises:
- AI Nexus – Examining the transformative power of AI across business, governance, and everyday life.
- Intelligent Economies – Exploring the evolution of digital infrastructure, data sovereignty, and smart network deployment.
- Connected Industries – Highlighting the integration of frontier technologies across sectors like energy, transport, logistics, commerce, and financial services.
These themes will be brought to life through keynote sessions and focused summits, including: Agentic AI, AI Powered Telco, The AI Economy, Smart Mobility, Open Gateway, Security, Intelligent Data Centres, 5G Futures, Satellite & NTN, IoT and Fintech & Commerce.
A lasting digital legacy: Innovation beyond the mobile ecosystem
MWC25 Doha is the first MWC to feature an official Education Partner, with Qatar University joining to promote cross-sector innovation and support knowledge sharing across academia and industry.
Over the past decade, 4YFN has grown into a thriving community in Barcelona and Shanghai. This November, 4YFN will open its doors in Qatar, uniting top investors, tech creators, and corporate innovators. Co-locating with MWC Doha, this event promises unmatched opportunities for collaboration and innovation.
Smart City Expo Doha will bring its global expertise in urban innovation gathering leaders from around the world to discuss the next era of connected cities. And the GSMA Ministerial Programme will convene international policymakers and regulators to discuss and advance the future of digital policy across the MENA region, while the GSMA Digital Leaders Programme includes bespoke invite-only executive roundtable and networking designed to connect regional tech industry players with the global ecosystem.
Together, these exciting features showcase just how far the MWC brand has evolved: from a mobile congress to a global convening force for digital leadership, policy innovation, and industry transformation.
Experience the power of connection: A global brand, rooted in regional ambition
MWC25 Doha reflects the Middle East’s growing influence on the global innovation stage, supporting Qatar’s National Vision 2030 for a sustainable, inclusive, and digitally enabled economy that benefits both its citizens and the wider region.
Just as MWC Barcelona has become a global anchor for connectivity innovation in Europe, and MWC Shanghai a key hub for APAC, MWC25 Doha will become the Middle East’s new platform for honest dialogue, tested ideas, and long-term connections.
Join us in Doha and be part of the region’s most iconic tech event and help to shape the conversations that are building tomorrow’s digital-first society. Attendees can register here, whilst interested sponsors and exhibitors can find out more here.
Members of the press can register interest with the MWC Doha PR team here.