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Asma Al-Jefairi
Qatar Museums, Director of Digital Experience
Speaker Bio
Digital executive shaping public-facing digital ecosystems, AI-enabled experiences, and audience engagement at scale.
As Director of Digital Experience at Qatar Museums, I lead the audience-centric digital transformation agenda across one of the region’s most significant cultural ecosystems, shaping how audiences discover, engage with, and experience culture through digital platforms, content, data, innovation, and emerging technologies.
My work sits at the intersection of strategy, technology, creativity, AI, platforms, partnerships, and experience design. I shape digital visions, define strategic roadmaps, lead multidisciplinary portfolios, and deliver high-impact digital experiences that connect institutional priorities with audience value.
Previously, I worked in Vodafone Qatar’s enterprise emerging technology portfolio, leading IoT enterprise strategy and digital solutions across multiple industries.
My work contributes to Qatar’s National Vision 2030 by advancing digital strategies and experiences that support public value, audience engagement, and a smarter, more connected future.
