The five-year commitment, covering MWC Doha from 2026 to 2030, reinforces Applab’s long-term support for digital innovation, industry collaboration, and the growth of Qatar’s technology ecosystem.

DOHA, QATAR — 9 November 2026 — Applab and GSMA have marked a significant milestone in their collaboration with the signing of a five-year strategic partnership commitment at MWC26 Doha on 9 November.

The agreement was signed by AlMutasim AlSammari, Managing Partner at Applab, during a ceremony held at the event’s Announcement Lounge, marking Applab’s commitment to MWC Doha across five editions, from 2026 through 2030.

Through this long-term commitment, Applab aims to strengthen its participation in one of the region’s leading technology events, connecting with global industry leaders, innovators, and policymakers while showcasing digital solutions developed in Qatar and across the Gulf.

The collaboration reflects a shared interest in supporting the region’s growing technology ecosystem, encouraging knowledge exchange, and creating opportunities for meaningful engagement between local technology companies and the international digital community.

As Qatar continues to advance its digital transformation ambitions, MWC Doha provides an important platform for bringing together expertise in artificial intelligence, connected infrastructure, and intelligent digital services.

Applab’s five-year commitment also reflects its confidence in Qatar’s position as an emerging regional hub for technology and innovation, as well as its dedication to contributing to the development of a more connected and digitally enabled future.

By building on its relationship with GSMA, Applab looks forward to continued participation in MWC Doha, fostering new connections, exchanging ideas, and demonstrating how locally developed technology can contribute to digital progress across the region.

About GSMA

The GSMA is a global organization unifying the mobile ecosystem to discover, develop, and deliver innovation foundational to positive business environments and societal change.

Representing mobile operators and organizations across the broader mobile ecosystem, the GSMA brings together industry leaders, policymakers, and innovators to advance connectivity, digital transformation, and collaboration worldwide.

Through its MWC event series, the GSMA provides global platforms for businesses, governments, and technology leaders to connect, share knowledge, and explore the future of the digital economy.

Website: www.gsma.com

About Applab

Applab is a leading technology and digital transformation partner to governments and enterprises across the Gulf. For 10 years, we have combined strategy, artificial intelligence, and enterprise technology to help the region's most important organizations modernize services, adopt AI responsibly, and build a more capable digital future.

With a strong focus on innovation and human-centered experiences, Applab develops intelligent digital solutions that enable organizations to enhance operational efficiency, improve customer engagement, and accelerate their digital transformation journeys.

Website: www.applab.qa