GSMA and Axonect sign MOU to empower small businesses through mobile operator-led digital marketplaces

At MWC26 Doha, Sianne Ryder, CEO, Industry Services & Events, GSMA Ltd. and Anthony Rodrigo, Chief Executive Officer, Axonect Sdn Bhd sign a Memorandum of Understanding (MOU) to explore how mobile operators can bridge this digital divide by making essential digital services more accessible to small businesses within their customer ecosystems.

Through this collaboration, GSMA Industry Services intends to enable digital services platforms, powered by Axonect, through which mobile operators can connect small businesses with relevant digital solutions and services. Axonect brings proven experience from live deployments across multiple markets, providing a strong foundation that can be adapted to the needs of operators and small businesses in different markets.

By leveraging operators' extensive reach and trusted customer relationships, the initiative aims to help micro and small businesses improve productivity, strengthen competitiveness, and accelerate their digital adoption. The collaboration is being led via the GSMA Services Partnerships Programme, bringing together capabilities from across the ecosystem to help operators create greater value for their customers and communities.