Chosen Twice: Winning Customers in the Age of AI Agents

As customers turn to AI assistants to compare offers, choose providers and manage services, businesses need to earn human preference and make their value clear to the systems advising them. Ooredoo Qatar’s Chief Consumer Officer and Accenture Song Marketing Lead for Middle East and Africa explore the commercial choices that follow: what makes a provider worth recommending, when a better-value offer strengthens long-term growth, and how companies earn